What is “Ethic” at the production level? “Ethic” is: to select environmentally friendly quality products derived from nature or “identical nature” that will meet production requirements without going unnatural. to respect animal welfare. to offer products for health and respectful of health; it is also to improve health through diet and nutrition. to favor short courses by focusing on local partnerships. to focus on development with “sustainable development” specifications Meeting a growing demand from worldwide demography is a real challenge, but it must not be at the expense of respect for the environment, the health, the well-being of all and a comprehensive “Ethic” approach.